https://blackdogne.co.uk/Black Dog Designen-gbWed, 28 Oct 2026 12:33:58 +0000https://blackdogne.co.uk/what-is-hierarchy-in-design/https://blackdogne.co.uk/what-is-hierarchy-in-design/Wed, 28 Oct 2026 12:33:58 +0000Hierarchy in design is the arrangement of elements so that some command more attention than others. It shapes the order in which people absorb information, guiding them from the most important message to supporting detail without conscious effort on their part. Black Dog Design explains the layers that make hierarchy work and how you can apply them to any layout, whether print or digital.https://blackdogne.co.uk/what-is-a-brand-style-guide/https://blackdogne.co.uk/what-is-a-brand-style-guide/Wed, 28 Oct 2026 12:31:34 +0000A brand style guide is a reference document that records the visual and verbal rules of your brand identity. It tells anyone creating material for your organisation—designers, marketers, printers, web developers—exactly how logos, colours, typography and tone of voice should be used. The first or second time you read it through, you learn what your brand looks like and sounds like; after that,…https://blackdogne.co.uk/what-is-rgb-and-cmyk/https://blackdogne.co.uk/what-is-rgb-and-cmyk/Wed, 28 Oct 2026 12:30:21 +0000RGB and CMYK are the two colour systems that control how your design appears in different media. RGB builds colour from light on screens, while CMYK mixes ink on paper. Choosing the correct mode before you start work ensures your brand looks consistent whether a client sees it on their phone or holds a printed flyer. Black Dog Design breaks down when to use each and how to move between them wit…https://blackdogne.co.uk/what-is-brand-voice/https://blackdogne.co.uk/what-is-brand-voice/Wed, 28 Oct 2026 12:29:12 +0000Brand voice is the consistent personality and style that runs through everything your organisation writes or says. While your logo, colours and typography show what your brand looks like, your voice determines how it sounds—whether that's formal or relaxed, technical or plain-spoken, warm or matter-of-fact. Black Dog Design explores how voice works alongside visual identity to create brands peo…https://blackdogne.co.uk/what-is-a-mood-board/https://blackdogne.co.uk/what-is-a-mood-board/Wed, 28 Oct 2026 12:28:02 +0000A mood board is a collection of images, colours, textures and typography that shows the visual direction of a design project before any design work begins. It bridges the gap between spoken ideas and finished work, giving everyone involved a reference point they can see and discuss. You will understand how mood boards prevent costly revisions and when they deliver the most value. Black Dog Desi…https://blackdogne.co.uk/what-is-kerning-in-typography/https://blackdogne.co.uk/what-is-kerning-in-typography/Wed, 28 Oct 2026 12:27:56 +0000Kerning is the adjustment of space between individual pairs of letters to create balanced, readable text. Unlike overall letter spacing, kerning targets specific combinations where default spacing looks awkward—such as 'AV' or 'To'—and tightens or loosens them for optical harmony. After reading this article, you'll understand how kerning differs from other spacing controls, when to adjust it an…https://blackdogne.co.uk/what-is-vector-graphics/https://blackdogne.co.uk/what-is-vector-graphics/Wed, 28 Oct 2026 12:26:27 +0000Vector graphics are images built from mathematical paths rather than pixels, allowing them to scale to any size without losing clarity. Unlike photographs or pixel-based images, vectors remain crisp whether printed on a business card or displayed on a billboard. This article explains what makes vector graphics different, where they're used in branding, and how to work with them effectively—read…